Dr. Stanley George, brings along with him over 25 years of management and teaching experience in reputed industrial and academic organizations. He started his career in International Marketing of Pharmaceutical Products and served various management positions in leading pharmaceutical companies and travelled across the globe. Before turning to academics he held various senior positions in many industries. He earned a Post Graduate degree in Master of Business Administration (MBA) from University of Madras in 1995 and a PhD in Strategic Marketing and Consumer Behaviour in 2016 from M S University, Tamil Nadu. He also holds a PGDCM. Dr Stanley’s areas of expertise and research interests included Marketing Management, Product and Brand management, Consumer Behaviour, Research Methodology and Strategy. Dr. Stanley has published a book on ‘Occasion Based Marketing’. He has also published many articles in refereed national and international journals and presented papers in both national and international Conferences. He received the Best Presentation Award for research paper presentation on Consumer Behavior, at 2 nd International Conference on Marketing, held at Colombo, Sri Lanka (2014) and chaired Marketing Session at 12 th AIMS International Conference on Management at Indian Institute of Management Kozhikode in 2015. He has also visited Bellarmine University, Kentucky USA, two times on their invitation.